Fitness, Entrepreneurship & Urbanism in Miami

Last month a few of my favorite things came together. Two months ago we launched a new fitness brand called CinderFit. I’ve always been a big believer of daily exercise. Because of our shared passion for working out and sarcastic trash talking, my now business partner and I, unknowingly stumbled upon an extraordinary opportunity to design a fitness product based on our experience working out with cinder blocks during the Covid-19 quarantine. 

Before I inadvertently became a fitness entrepreneur, I co-founded Gridics, a technology company that developed zoning software which is used by cities, developers and commercial real estate brokers throughout the US. I have always loved cities, great urbanism and real estate and a few of my passions thankfully collided several weeks ago.    

Last month, Mayor Francis Suarez announced our CinderFit product launch during a community workout at The Underline. About fifty Miami fitness professionals and entrepreneurs came together to sweat it out with the mayor. Mr. Suarez also exercises daily and we share the same belief that physical health leads to mental health. Not only is Miami considered to be the healthiest city in the US according to Mindbody, but it is also one of the most entrepreneurial cities in the US as well. Yeah, we’re doing a lot of really cool shit in our wonderfully crazy and diverse city. The 305 is pretty awesome.

We are the healthiest City in America and believe that physical health leads to mental health, and it has all kinds of benefits for ourselves, our children, the way we work and our productivity.

Miami Mayor Francis Suarez

For those not familiar with The Underline, Meg Daly is the visionary behind one of the most transformative public space projects in Miami. The underutilized land below Miami’s MetroRail is currently being transformed into a 13-mile linear park from Brickell to Dadeland and is quickly becoming the greatest outdoor urban space in Miami. 

Getting our CinderFittness on with Mayor Suarez…

Our CinderFit blocks have officially become local Miami celebrities since appearing on  Deco Drive….

And check out this workout we hosted on Muscle Beach during the IHRSA fitness conference which was held for the first time on Miami Beach…