Fitness, Entrepreneurship & Urbanism in Miami

Last month a few of my favorite things came together. Two months ago we launched a new fitness brand called CinderFit. I’ve always been a big believer of daily exercise. Because of our shared passion for working out and sarcastic trash talking, my now business partner and I, unknowingly stumbled upon an extraordinary opportunity to design a fitness product based on our experience working out with cinder blocks during the Covid-19 quarantine. 

Before I inadvertently became a fitness entrepreneur, I co-founded Gridics, a technology company that developed zoning software which is used by cities, developers and commercial real estate brokers throughout the US. I have always loved cities, great urbanism and real estate and a few of my passions thankfully collided several weeks ago.    

Last month, Mayor Francis Suarez announced our CinderFit product launch during a community workout at The Underline. About fifty Miami fitness professionals and entrepreneurs came together to sweat it out with the mayor. Mr. Suarez also exercises daily and we share the same belief that physical health leads to mental health. Not only is Miami considered to be the healthiest city in the US according to Mindbody, but it is also one of the most entrepreneurial cities in the US as well. Yeah, we’re doing a lot of really cool shit in our wonderfully crazy and diverse city. The 305 is pretty awesome.

We are the healthiest City in America and believe that physical health leads to mental health, and it has all kinds of benefits for ourselves, our children, the way we work and our productivity.

Miami Mayor Francis Suarez

For those not familiar with The Underline, Meg Daly is the visionary behind one of the most transformative public space projects in Miami. The underutilized land below Miami’s MetroRail is currently being transformed into a 13-mile linear park from Brickell to Dadeland and is quickly becoming the greatest outdoor urban space in Miami. 

Getting our CinderFittness on with Mayor Suarez…

Our CinderFit blocks have officially become local Miami celebrities since appearing on  Deco Drive….

And check out this workout we hosted on Muscle Beach during the IHRSA fitness conference which was held for the first time on Miami Beach…

Recommended Readings: July 2022

Recommended Readings: Winter 2022

Below are some of our favorite articles from the past month which will likely resonate with our readers.

Real Estate

  • To succeed Biden’s housing plan needs a zoning czar (Bloomberg)
  • Office Owners Reeling From Remote Work Now Fret About Recession (WSJ)
  • Changing shopping habits are transforming America’s malls (The Economist)
  • Commercial Property Sales Slow as Rising Interest Rates Sink Deals (WSJ)
  • The office spaces transforming into luxury apartments (BBC)
  • They Came, They Hiked, They Stayed: Retirees Lift Fortunes in Rural America (WSJ)

Urbanism & Mobility

  • The battle that will determine the future of American passenger rail (Washington Post)
  • Rural Counties Are Booming, but Can It Last? (WSJ)
  • Can America’s Cities Make a Post-Pandemic Comeback? (WSJ)
  • Big U.S. Cities Lost More Residents as Covid-19 Pandemic Stretched On (WSJ)
  • Long-Hidden Pyramids, Settlements Discovered in Remote Amazon Region (WSJ)
  • Travel patterns have changed for good. Transport systems should, too (The Economist)
  • A Sprawling Underground City in Turkey Discovered (WSJ)
  • Times Square Plots Its Comeback, and It Looks Like Las Vegas (WSJ)
  • How Japan Built Cities Where You Could Send Your Toddler on an Errand (Slate)
  • As temperatures rise, this research could help cities stay cool (Washington Post)
  • Big Cities Can’t Get Workers Back To The Office (WSJ)

Entrepreneurship, Management, Leadership & Sales

  • Why You Should Befriend the People You Admire (The Atlantic)
  • “New Normal”: IBM CEO Calls Remote Work a Permanent Shift (The Real Deal)
  • How to Avoid Useless Meetings (WSJ)
  • The woolliest words in business (The Economist)
  • How to Overcome Multitasking Madness (WSJ)
  • The Key to Attracting Venture Capitalists: Show Passion (WSJ)
  • A Better Way to Evaluate Employees (WSJ)
  • The Life Lessons of Summer Camp (WSJ)


  • The Roundup: Top Takeaways From Oaktree’s Quarterly Letters – 2Q2022 (Oaktree)

Stoicism, Health & Wellness

  • Most Exciting Suburbs Outside Miami: Places You Need to Go Check Out (Thrillist)
  • A 2,700-Mile Cycling Race Is Now Even More Extreme (NYT)
  • Drop that fork! Why eating at your desk is banned in France (NPR)
  • Dervla Murphy let nothing stand in the way of adventure (The Economist)

The 305 & Etc.

  • Why There’s Never Been a Better Time to Visit Miami (Conde Naste Traveler)
  • Miami decided parking is more important than housing, dropping developer exemptions (Slate)
  • In Miami, a Pandemic-Fueled Boom (NYT)
  • Miami’s Gold Rush: Finance Firms and Crypto Move In, Bringing Strains (WSJ)
  • Miami Locals Are Steamed Over Relocating New Yorkers Driving Up Apartment Rents (WSJ)
  • Fossils: Cave woman one million years older than thought (BBC)
  • Formula One’s Miami Grand Prix — 57 laps of cosmo and glam — was oh so Miami (Washington Post)
  • Formula One Went Looking for American Glitz. It Found Miami. (WSJ)
  • 6 Best Road Trips From Miami For Your Summer Travels (Timeout)
  • Miami’s Submarine Future (The Economist)
  • Colombia discovers two shipwrecks, releases new images of sunken treasure (Washington Post)

The Built World Podcast with Juan Mullerat – Founder, Plusurbia Design

Today we are joined by Juan Mullerat and we find ourselves sipping a Spanish tempranillo with Juan and talking about New Urbanism and creating cities with a sense of place. Juan hails from Barcelona and brings a European perspective of urban design to the US. In this episode we talk about urbanism in Charlotte, NC, Greenville, SC and Miami, FL. We also talk about his work as an urban designer in China, the Middle East and Latin America. We discuss the importance of designing “complete streets” and the impact that street design has on commerce and human behavior. We also dive into affordable housing, minimum parking requirements, master planning cities and the Cuban Alps of the Carolinas. 

Please find this episode of The Built World on Spotify or iTunes

The Built World Podcast with Bernard Zyscovich – CEO, Founder of ZYSCOVICH

Design can be a powerful vehicle for societal betterment. In this episode,  Bernard Zyscovich takes us through his storied career in architecture, from designing a dentist office focused on the experience of young children,  to the El Dorado International Airport in Bogota. Zyscovich explains his client-centered approach to improve people’s lives through architecture.

In this conversation Zyscovich explains the design rationale for his “Plan Z” bike path, a mission to reclaim & transform now moribund space along the Rickenbacker Causeway to Key Biscayne, into a transformational vision to deliver Miami’s largest waterfront park; all while enhancing safety for cyclists, drivers & residents.  We also dig into how Zyscovich’s background in psychology & political activism grounded his design practice.

As a placemaker, Zyscovich offers us insight into the sobering challenges to create spaces for everyone, but his hopeful outlook is that designers can offer “a little something for everyone.”

Please find this episode of The Built World on Spotify or on iTunes.

Recommended Reading: April 2022

Recommended Readings: Winter 2022

Below are some of our favorite articles from the last two months which will likely resonate with our readers.

Real Estate

Commercial Real Estate Is Seen as an Inflation Hedge, but That Isn’t Always the Case (WSJ) Midtown Manhattan With Fewer Office Workers: Imagining the Unthinkable (WSJ) As Baby Boomers Retire, Developers Bet Urban Senior Living Will Take Off (WSJ) Supply-Chain Chaos Is Great for Warehouse Stocks (WSJ) Home Builders Bypassing Individual Home Buyers for Deep-Pocketed Investors (WSJ ) Wooden Skyscrapers Are on the Rise (WSJ) The American property market is once again looking bubbly from The Economist (WSJ)

Urbanism & Mobility

The Architect Who Mastered Low-Rise, High-Density Housing (Bloomberg) Self-Driving Trucks Start to Propel Land Rush Near Major Cities (WSJ) Your pictures on the theme of ‘urban landscape’ (BBC) Austin Wants Mass Transit, but Infrastructure Law Will Give It Bigger Highway (WSJ) Downtown Need to Change to Survive (The Atlantic) Pedestrians Killed by Drivers Rose 17% in First Half of 2021 (WSJ) How Drones and Robots With A.I. Will Deliver Your Online Order Fast (WSJ) The Next Austin? What Companies Will Look for in a Headquarters City (WSJ)

Entrepreneurship, Management, Leadership & Sales

How to make hybrid work a success from The Economist (The Economist) Six People You Meet in the Pandemic Workplace (WSJ) The New Post-60 Career Paths (WSJ)


The Roundup: Top Takeaways from Oaktree’s Quarterly Letter-1Q2022 (Oaktree)Oil Price Rise ‘Trickles Down to Everything,’ Even Your Potato Salad to Go (WSJ)
America’s Business Challenge Can Be Told in Two Words: Disc Golf (WSJ)

Stoicism, Health & Wellness

Camille Herron: American ultrarunner breaks own 100-mile women’s world record

(BBC) A Dutch adventurer chronicles two years traveling by bicycle (Washington Post) The Hot New Class at Your Gym? Resting (WSJ) Wall Street Bets on Gym Chains’ Getting Back in Shape (WSJ) Japan is searching for the secrets to healthy old age from (The Economist) Six Exercises to Ease Joint Pain and Improve Stability (WSJ)

The 305 & Etc.

Dave Barry: A guide to living in Miami, FL for New Yorkers (Miami Herald) 8 weird things about Miami that you just get used to (Timeout) Miami Boutique Office Tower Planned as Companies Hunt for Space (Bloomberg) Dreaming of the Perfect Mojito in South Florida (WSJ) How not to be a dick in Miami (Timeout) Miami Is Opening a 10-mile Walking Path With Native Plants, Public Art, and Thousands of Butterflies (Travel and Leisure) Prehistoric Human Remains Found at Miami Development Site (WSJ) A 16-year-old from India has beaten world chess champion Magnus Carlsen (NPR)